I participated in more than 20 real estate program launch as a project manager (creative briefing, strategy & communication, budget, retro-planning…) by myself or for Pro Direct. Here are a few examples.

INTERCONSTRUCTION “Le Faubourg” at Fontenay-Sous-Bois

An omnicanal program in 3 phases :

1. Pre-marketing to the neighbors to attract peoples living around
2. Strong communication phase to attract the target (first buyers living in Paris and around)
3. Program launch

Phase 1 include :

• setting up field communication : area billboards + bus and metro stops + surroundings shops
• street marketing : personalized cups installed for two weeks in 6 companies with more than 1000 employees

Phase 2 include :

• street marketing : flyer distribution on selected areas
• Mailing distribution (80.000 mailbox targeted with LaPoste database)
• temporary display
• Newspapper advertisement (one full page, two days in a row, in CNEWS)
• Adwords campaign
• emailing compaign

Phase 3 include :

• Event & Street marketing (stand + Affi’Bike + food truck)

VILLOREA “The One” at Montreuil

A 360° program (40% direct marketing, 40% digital and 20% awareness campaign) in 3 phases :

1. Field communication
2. Preview phase
3. Strong communication phase

The program include :

• 3 Billboards designs + acquisition of the space
• Invitation design + mailing program on selected target (Mediapost database)
• Press announcement design + acquisition of the space in a national review with regional editions
• 2 events
• 5 days of street marketing (flyers distribution) + designs
• A second mailing distribution with a broader target
• Two emailing campaign (CPM) with targets Invests and 1st acquisition
• A display campaign on Le Boin Coin and real estate websites

NEXITY “Azur & O” at Illkirch

We accompanied the launch of this real estate program with a complete communication plan including :

• A five minutes presentation video for website & social networks
• A 12 pages brochure
• A full set of designs (billboards ads, city ads, a set of 4 flyers, social networks banners and others)
• A targeted mailing caampaign
• A half page press advertisement
• Two targeted newsletters campaign (principal residency + investors)
• A sms campaign
• A four days street marketing campaign

EDOUARD DENIS “Le Colombier” at Louvres

Implementation of an omnicanal communication plan as part of the launch of the program, mixing local action (resident leaflet, shopkeeper, door hangers …), direct marketing (leaflet, mailing) and notoriety (poster campaign).

Include :

• Merchant posters
• Teasing flyer
• Launch flyer
• Street marketing
• Mailing addressed to tenants
• Large format CT poster
• RER D poster
• CNEWS (national press) half page
• CPL display campaign
• Affi’Bike street marketing
• Door hangers
• Guerilla balloons

NEXITY ALSACE “Le Bredala” à Schiltigheim

A full communication program including :

• the design of a 16p brochure, a 2p flyer and a leaflet, one press advertisement and two billboard advertisement
• 2 street marketing campaign (flyer distribution and coffe distribution + markings on the city ground)
• a mobile “store 2 go” + sms campaign
• a targeted mailbox campaign
• two emailing campaigns (targets : invest + 1st acquisition)