The aim of the VIP CLUB was to create a strong link with customers, excluding major communication times (program launch, open days, real estate fair, etc.), targeting premium customers of the subsidiary, whether they are investors or buyers of primary residences.
This club is animated by various business, cultural, gastronomic and even sporting events, each one linked to current events and seasonality.
Include :
- design of all communication supports (letters, invitations, newsletters)
- The organisation of 4 events per year (CONSULENCY in september, LOCAL in october, SOCIETAL in november, MAINSTREAM in december), themes-centred, with specific goodies and animations.
- The management of the mailing and newsletter campaign
- A landing page per event
