Resume | kEscoda

Resume

Experience

October 2021 to present

Senior Advisor, Topic Expert (Fintech, Web3 & AI) - Digital Strategy - Adjunct Professor

CeTIF (Research Center on Technology, Innovation and Finance) / Cattolica University of Milan

• Advisory, Project Lead (iDeFi project) and Topic Expert (Fintech and Blockchain, AI) for the testing and implementation of innovative solutions (blockchain & IA) in the financial and insurance sectors

• Led innovative projects in blockchain and finance, including the “Institutional DeFi for Security Token” initiative in collaboration with industry leaders such as Intesa SanPaolo, Mediolanum, Polygon and Fireblocks, enhancing digital asset trading efficiency (tokenization and secondary market -AMM based on Polygon and Uniswap v3 Bonding Curves- for Security Token)

• Managed complex EU-funded projects like PLOUTOS H2020 and contributed to regulatory initiatives with the Ministry of Economy & Finance and Banca d’Italia, driving compliance and innovation.

• Adjunct Professor of Business and Technology Fundamentals at Università Cattolica’s Master in Financial Innovation, teaching advanced concepts in Fintech, AI, Blockchain, Cybersecurity, and Metaverse applications.

+ Leveraged marketing, communication, and digital strategist expertise to enhance product visibility and brand presence (b2b target), including website creation and development, content strategy, and digital communications/newsletters for specific Cetif products (like the Fideiussioni Digitali website).

[Sept. 2010 - March 2017] + from January 2025

Founder - Digital Strategy Agency and Consulting

inK Communication / kEscoda / diShine.it

Independent Communication Agency.

• Provided consulting and services (from concept design to production, with a network of partners – from printers to developers) in communication, marketing and digital strategy, including the creation of websites, flyers, posters, logo design, establishment of visual identities, lead acquisition strategies, data management, and events.
• Developed and executed digital marketing strategies that increased client engagement over a short period of time.
• Provided consultancy services, resulting in growth in client revenue through targeted communication campaigns.
• Collaborated with various clients and partners, including Flor de Pacifico France, CCI Côte d’Azur, Beaumont-de-Lomagne Tourist Office, SMEs, and independent professionals.

• I’m planning to launch a new Estonian-registered company, offering digital marketing and innovation services through the di.Shine and di.sruptive Tech brands.

2019 - 2021

Automotive Customer & Account Management Specialist

FCA / Stellantis (Arese, Italy)

(Relocation to Italy for family reasons) – WAS NOT TALKING ITALIAN AT THAT TIME

• Provided technical and commercial support for French FCA network, handling over 100 inbound and outbound inquiries daily.

• Evolved as an account figure, resolving operational and commercial issues with a focus on crisis management, resulting in a high resolution percentage.

• Developed expertise in automotive supply chain and technical issue resolution, coordinating between manufacturing plants, dealerships, and service centers across international markets.

• Enhanced my language skills (Italian) by working closely with Italian colleagues, improving communication and service delivery

March 2015 - Sept. 2019

Chef de Publicité - Marketing & Communication Project Manager

Pro Direct / Agence Homère (Toulouse, France)

• Managed multiple high-budget projects (over €60k per campaign) for leading clients in banking and real estate, ensuring timely delivery and adherence to quality standards.

• Led end-to-end project activities, including requirement gathering, budgeting, and liaising with cross-functional teams and stakeholders.

• Successfully coordinated digital, print, and event campaigns, enhancing client engagement and satisfaction and providing high quality communication services for all kinds of medias.

2011 - 2013

EDUCATIONAL ASSISTANT / HIGH SCHOOL SUPERVISOR

Lycée Jules Ferry (Cannes) & Lycée Pierre Bourdieu

PART TIME ACTIVITY

• Educational assistant and supervisor, ensuring student safety and well-being while contributing to a positive learning environment.

• Active management of the Student Union (Maison des Lycéens), facilitating student autonomy and engagement in school life.

• Organization and supervision of extracurricular and co-curricular activities, including the school blog, student radio, computer workshops, and critical thinking sessions.

EDUCATION

2007 - 2011

Bachelor of Communication & Management

Skema Business School, Sophia Antipolis (Fr.) & Florida International University, Miami (FL, USA)

In order to :

– study topics including accounting, economics, law, marketing, business information systems and strategy,
– complemented by studies in communication, to get prepared for exciting roles at the centre of contemporary information society and economy,
– develop skills in visual, written, multimedia, spoken and interpersonal communication, and through researching and exploring communications.
– get an international eduction and discover a totally diverse educational system.

2004 - 2007

Licence Bi-disciplinaire en Economie & Sociologie

Université de Toulouse - Jean Jaurès

In order to :

– understand the interactions between economy and society,
– grasp the contemporary social and economic developments of these interactions,
– develop capacities for problematization, synthesis, argumentation and writing, as well as helping to get a critical look at the social world.
– get expertise and advisory skills to help analyze the problems linked to the evolution of the economy and society,
– conduct socioeconomic surveys and studies.