Question 1

Is this a marketing director for hire?

Accepted Answer

For a period, in effect yes: the plan, the arbitration and the measurement. What I do not do is stay. The output is a plan an internal lead can run, and the training to run it.

Question 2

Do you execute, or only advise?

Accepted Answer

I plan, write the core messaging and set the measurement. Execution runs with your team or with specialists I coordinate: production, media buying, booth build, design. No commission, so the recommendation is not tied to who executes.

Question 3

Can B2B and B2C really share one plan?

Accepted Answer

They share the brand, the message architecture and the measurement. The channels and the sales cycles stay separate, because a two-week consumer decision and a nine-month committee decision cannot be run on the same rhythm.

Question 4

Are events still worth it?

Accepted Answer

Often yes, and often badly run. A stand with a target list, booked meetings and same-day follow-up usually beats the equivalent budget in paid media for a considered purchase. A stand without those three things is a brochure with catering.

Question 5

Why include internal communication?

Accepted Answer

Because the most expensive contradiction in marketing is a promise the staff cannot deliver. If support and sales are not briefed, the campaign generates complaints instead of pipeline.

Full Marketing Consultant: Digital, Offline, B2B, B2C and Events | Kevin Escoda