Business Development

March 25, 2025 Strategic Storytelling: Transform Your Business Narrative into Revenue

Facts tell, stories sell—yet most B2B companies still drown prospects in feature lists and technical specifications. According to McKinsey, organizations…

March 17, 2025 Cracking the CRM Code: which solution should you adopt?

CRMs have evolved from basic tools to strategic powerhouses, but finding the right one? Total headache. We’re breaking down everything,…

December 20, 2021 Use LinkedIn like a pro Part 2 : find new prospects

After our first part focused on your LinkedIn profile page optimization, it is time to see how to take advantage…

December 13, 2020 Digital tools to improve the management of a client database

Managing a client/customer portfolio is not always something easy for businesses. Whether you are a craftsman, a service provider or…