Italian is an underpriced GEO opportunity: less quality content, easier citations. The 6-step method I use to get Italian SMEs quoted by ChatGPT.
If your customers ask ChatGPT questions in Italian, the source it cites is chosen from the Italian-language web, and that web is small: Italian is the content language of just 2.8% of websites, against 49.5% for English, per W3Techs (checked at publication). Small supply plus fast-growing demand equals the cheapest citation market I work in. This article is the method I use to get Italian SMEs quoted by ChatGPT, Perplexity, Gemini and Google's AI results, adapted from my general GEO playbook.
The demand side is no longer hypothetical. Audiweb data reported by ANSA puts roughly 15 million Italians on AI apps (35% of the online population aged 18 to 74), with ChatGPT alone at 10.1 million users in December 2025, nearly double the 5.5 million of a year earlier.